In my post Using Pinterest for Business: Secrets from Top Bloggers, those I spoke to echoed these sentiments. Pinterest shares that about five percent of all website referral traffic comes from the site (second to only Facebook). If your goal is to increase traffic to your website, look no further than Pinterest. Why? According to Pinterest, “87% of Pinners have purchased a product because of Pinterest” and “93% of Pinners have used Pinterest to plan a future purchase.” A top traffic driver Using social media to research or bookmark items for purchase is a core element of the social buying process, and you can ensure your brand is involved by integrating Pinterest into your strategy. “When asked who they would rather follow-their favorite brand/store or celebrity-83% of people said they would prefer to follow the former,” according to Pinterest.īecause of this, Pinterest has influence on what people are buying. It’s hard to sell to people who don’t want to be sold to, but on Pinterest you don’t have this problem. If you’re looking to target male-identified individuals, you might be surprised to learn that male users have grown 120 percent in 2016. As Pinterest shares, “67% of Pinners are under the age of 40, a 27% jump from last year.” Even more interesting? 54 percent of women aged 34 to 55 are on the site, and 35 percent of them have household incomes of over $100,000.
With 150 million Pinterest users, the site’s demographics are key. There are over 150 million Pinterest users seeking information, advice, and inspiration on the network-a number that can’t be ignored. The complete guide to Pinterest for business Why your business needs to be on Pinterest
To help you out, we created the following guide so that you can discover how Pinterest can boost your business success. With so much opportunity, it can be difficult to know where to start with your Pinterest strategy.
Using Pinterest for business is the perfect way to get your product or service “ discovered by millions of people looking for things to plan, buy and do.” The network (one of my personal favorites), is a hotbed for creativity, eager customers, and those seeking ideas. When considering what social media channels to use for your business, Pinterest might not be at the top of your list.
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